Speeches That Get Results
Back to Top For sales seminars, annual meetings or any management conference, Sue Cook speaks from extensive experience on customer service, innovation, leadership, quality, value-added niches and on creating the customer-obsessed organization.
Again, her orientation is not simply to give people a good feeling - though they will certainly receive that. Rather, it's to move your people. It's to incite change. It's to further the service revolution and move from insight to action.
For your next meeting consider stirring things up.
Inspiring Topics
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For executive teams or confrences, Sue Cook conducts one-, two-,
and three-day sumit meetings and seminars based on the proven
principles of winning organizations.
Customized to meet your organization's identified objectives, these seminars help reinforce the core value of customer service as a strategic weapon. Participants leave with a clear understanding of what they can do, starting now, to build customer satisfaction and loyalty and create shareholder value.
Who is Sue Cook?
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Sue's Client List
Sue's Fact SheetSue's Bio | Sue
is President of Think Customer, a groundbreaking consulting
practice pioneering innovative strategies to create customer-obsessed
organizations. Sue is co-founder of the Leadership Forum
2000 & Beyond , co-founder of Jim Whittaker
Discovery Camps and, co-author of Turned
On: Eight Vital Insights to Energize
Your People, Customers and Profits... a behind the scenes
chronicle of organizations who think and act differently
to create value for their customers, staff and shareholders. |
"You can have the world's greatest product, backed up by the most magnificent business plan . . . but if your people - from the telephone operator to the CEO - aren't turned on, and your customers aren't turned on, forget it. It's all over. Period."
- From Turned On Foreword by Tom Peters
A top, in-demand business coach, seminar leader and speaker, Sue's enthusiasm to incite a service revolution will inspire, motivate and move any audience. Customers say her hands-on, practical approach to move people beyond lip service is "refreshing, insightful and biased toward action." Cook works in a wide range of industries to build customer satisfaction and loyalty including retail, high tech, healthcare, hospitality, financial services, small business and manufacturing. Current client's include the US Airforce and the Tech Museum of Innovation. Speeches, seminars and consulting feature pragmatic ideas to move from insight to action.
Sue's professional background includes extensive business and management experience in high- and low-tech organizations. Before founding Think Customer, she was President of Tom Peter's Consulting Group, founder of Apple University and a Vice President of Macy's California. In 1990, Sue co-founded a unique leadership collaborative, The Leadership Forum 2000 & Beyond with Roger Dow, President and CEO of the
Travel Industry of America. Dedicated to radically challenging conventional business practices, The Forum has become a unique laboratory for learning. With her passion, persistence and commitment, Sue encourages senior leaders to explore fresh possibilities and create "turned on" organizations.
She believes that "the real magic is that there is no limit to the service, quality and innovation that turned on people can deliver." All programs are designed to radically challenge conventional wisdom and achieve dramatic results.
ACTION-ORIENTED TOPICS
Back to Top For industry leaders who are committed to being the best and who have limited time and/or resources, Sue Cook offer speeches and seminars for small teams or Industry-specific groups - as part of her consulting process or as separate meetings. Participants will leave with more than a warm feeling. They will be challenged to translate their new ideas into concrete actions. Some of Sue's topics include:
- Beyond the Buzz: Innovation, Inspiration and Leadership in the 21st Century.
- Capturing Hearts, Minds & the Bottom Line.
- Living for Your Customers: Beyond Lip Service.
- Dazzle your Customers with Service, Speed and Simplicity.
- Strategies for Inciting a Service Revolution.
- Customer-Obsessed Leadership: The Heart & Soul of the New Competitiveness.
- The Nostalgia Factor: How 21st Century Organizations Are Rekindling Personalized Service and Values.
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TESTIMONIALS
Back to Top "I've been to lots of "good meetings" in my time, but never one as good as last week's Customer Conference. Somehow, we achieved what we rarely do; an almost mystical spirit of belief in fresh possibilities."
- Knight Ridder
"I would like to thank you for an excellent, entertaining presentation at our annual management retreat. It is obvious to me that you have the pulse of the nation regarding how to please your customers. We really appreciate how you customized your talk to the Hospital Center and the insights you gave us to energize employees to customer service."
- Washington Hospital Center
"Sue is a great speaker and motivator... Sue is dynamic the room loved her... Terrific speaker... Motivating, enthusiastic, realistic - she is "how" to inspire and energize people... Outstanding keynote... will make a positive difference in my service approach and delivery."
- Achieveglobal
"Your discussion of Beyond Lip Service was a perfect fit for our audience... sharing success stories along with your blend of knowledge, and style provided our attendees with a highly professional and enlightening presentation."
- Lucent Technologies
"What an incredible day yesterday was! You were delightful, motivational, inspirational, informative and downright fun! I loved the phrase, "Encourage the Heart." Seems like a great place to begin and a great place to return to very frequently."
- The Tech Museum of Innovation
Susan P. Cook Challenges Companies to Think and Act Differently
Article By Jim Gerard, freelance writer, New York, NY
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CONTACT:
Sue Cook, Pres.
Think Customer
580 Las Alturas Road
Santa Barbara, CA 93103
http://www.thinkcustomer.org
805-899-4844
800-572-2273
Fax: 805-899-4877
suecook@ix.netcom.com
