Innovative Thinkers and Doers
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Leading a successful 21st Century enterprise requires cutting
edge ideas that are grounded in business realities. It means balancing
your organization's values with those of the communities you serve.
Finally, it means harnessing all your resources to think and act
differently.
With so many competing demands for your attention, how are you
going to inspire innovation in your organization while building
customer satisfaction and loyalty and enhancing shareholder value?
Great people demand a great place to work and a continuous opportunity
to learn, innovate and make a difference. If you are ready to
explore diverse perspectives with innovative thinkers and doers
and imagine new possibilities for the future in a condensed time
frame, talk to us about how you can get involved.
Co-founded by Sue Cook, President of Think Customer, and Roger
Dow, President and CEO of the Travel Industry of America, this
forum is dedicated to top leaders and business mavericks with
proven track records in dazzling customers, inspiring people and
maximizing profits. Our goal is simple: to learn from each other
and leave with fresh ideas to build and sustain a competitive
advantage. We believe the future belongs to those with "kaleidoscopic
thinking," the ability to twist the ordinary and see the extraordinary.
Charter members include innovative thinkers and doers from world-class
organizations such as USAA, Herman Miller, Microsoft, Mid-Columbia
Medical Center, Marriott Hotels, The Tech Museum of Innovation
and a host of mid-size organizations who think and act differently.
Think Different
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As founder of Apple University, Sue knows first hand how to inspire
innovative thinking in all aspects of the business. Following
is an excerpt of a recent Apple Ad, that sums up Apple's commitment
to "think different." ... a message that resonates with every
successful organization.
Apple Computer's Emmy Award Winning Think
Different Ad...
© Apple Computer
Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify
or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones, we
see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
"Think Different" campaign honors many of the creative
geniuses who have changed the world in this century, including:
Albert Einstein, Mahatma Gandhi, Pablo Picasso, Martin Luther
King, John Lennon, Ted Turner, Martha Graham, Jim Henson, Thomas
Edison, Alfred Hitchock, Richard Branson, Muhamed Ali, Maria Callas,
Frank Lloyd Wright and Amelia Earhart.
Act Different
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Sue Cook believes not only in thinking differently
but acting differently. The Leadership Forum 2000, Jim Whittakars
Discovery Camps, and Innovative
Thinkers and Doers are designed to radically challenge conventional
beliefs and assumptions. In the true spirit of innovation, annual
meetings are a learning adventure, limited to forty top executives.
Recent forums have taken us behind-the-scenes to learn first-hand:
what makes Silicon Valley Innovative Thinkers and Doers tick;
the myths and realities of how Southwest Airlines captured Wall
Street and re-invented the airline industry; how Harley-Davidson
keeps loyal customers by organizing teams and technology. If your
are intrested in a custom field trip to learn for the best contact
us.
Defy Convention
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Discover new ways to use technology to enhance
customer satisfaction and loyalty. Experience first-hand what
it takes to inspire the innovator in children of all ages. Discuss
ideas to hire and retain great people. Challenge your own beliefs
about how to execute with speed and optimism. Create new rules
for business and for life. Share success stories and great failures.
CO-FOUNDERS:
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 |
Sue Cook,
co-author, Turned On, Eight
Vital Insights to Energize Your People, Customers and
Profits. Sue is also President
of Think Customer and is a highly sought after business
coach, seminar leader and speaker.
Roger Dow,
co-author, Turned On, Eight
Vital Insights to Energize Your People, Customers and
Profits. Roger is also President
and CEO of the Travel Industry of America. |
ADVISORY BOARD:
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Sue Cook, President Think Customer
Jim Whittaker, 1st American to Summit Mt. Everest
Robin Orr, President The Robin Orr Group
D. Kirk Hamilton,Founding Principal Watkins Hamilton Ross
Mary O'Hara-Devereaux, CEO Global Foresight
Bill Cooney, Chairman The Forces Group Ltd.
Mark Scott, Chief Innovator Starizon
Rob Cook, VP Technology Pixar Animation Studios
Roger Dow, CEO and President Travel Industry Association of America
Heidi Mason, Managing Director Building Bridges LP
Upcoming Events
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If you're crazy enough to want to change the
world...
Contact - Sue Cook at 800-572-2273 - suecook@ix.netcom.com
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CONTACT:
Sue Cook, Pres.
Think Customer
580 Las Alturas Road
Santa Barbara, CA 93103
http://www.thinkcustomer.org
805-899-4844
800-572-2273
Fax: 805-899-4877
suecook@ix.netcom.com
