Sue Cook Call to Action Fact Sheet

Motivating organizations to keep innovating to enhance customer/employee satisfaction and profitability is precisely what organizations need and are asking for...finding a business coach, speaker and meeting facilitator capable of framing this need into pragmatic solutions is what Sue Cook is positioned to do. It’s a "call to action" that makes sense, is sensitive to the current climate and gets results.

Position on the Current Business Climate
Economic uncertainty fueled by a passion to keep America strong, is leading many organizations to focus on strategies to recapture the hearts, minds and the bottom line. Sue Cook is an expert at moving organizations from insight to action. Using pragmatic examples and innovative approaches, Sue inspires people to optimize results for customers, staff and shareholders. Economic uncertainty requires:
· Innovative thinking to spur growth and profitability
· Effective techniques to reach out to customers, staff and shareholders
· Design and facilitation to make meetings more effective
· Creative ideas to mobilize individuals and teams to action

Personal Coach
Sue works as a business coach to help organizations build a customer-focused organization. Based on requests from customers, she also designs and delivers high impact speeches, seminars and corporate retreats. Recent speeches and seminars include Google, The Tech Museum of Innovation, Sutter Home Winery, Capital One, and the U.S. Air Force .

One of her major clients for the past four years is the Air Force Medical Service team. During these trying times, the Surgeon General continues to make a commitment to create a culture and climate in which customer satisfaction and healthcare optimization permeates the entire enterprise. The goal is compelling: optimize healthcare delivery with world-class service for 4 million beneficiaries, 45,000 medics in 82 medical facilities around the world. That's leadership to learn from and share with other organizations!

Sue is also excited about working as a business coach to Direct Relief International to support their global strategy to enhance the quality of life through healthcare and education. Founded 53 years ago, Direct Relief is one of the oldest and most respected international humanitarian organizations in this country, providing medical assistance to the poorest populations in the world and victims of natural disasters and civil unrest. Forbes cited the agency as one of the top ten charities in the U.S. for it's low overhead cost (under 5%) and enormous scope in 51 countries.

Sue Cook and Roger Dow, President and CEO of the Travel Industry of America are co-founders of the Innovative Thinkers and Doers Showcase, a vibrant leadership forum to explore new ways to address critical business issues.


Talking Points for Positioning Sue Cook (see bio for detail)
"Sue is a no-nonsense business coach who thinks like a customer and tells it like it is. Sue cuts through the hype of today's buzzwords and inspires action. She works with organizations that are committed to build customer satisfaction & loyalty, hire, keep and inspire great people, foster innovation and enhance shareholder value. Known for her timeless wisdom and hard-hitting advice, she will move you and your team to action. An innovator by design, a pragmatist at heart, Sue delivers results."

Timing is Everything. And the timing is right for getting back to the basics. In times of great uncertainty, great innovations are spawned. If your customers are looking for innovative ideas to regain business momentum, increase sales and profitability, inspire individuals and teams to action, contact Sue at: (800) 572-2273 or (805) 899-4844 or visit her website at http://www.thinkcustomer.org

Take Heart and Take Action.
In the words Jim Whittaker, first American to climb Mt. Everest, "it's not what's in front of us that blocks the way, but what's inside of us that holds us back." Sue's passion, pragmatic experience and concrete examples inspire a sense of hope, optimism and action for people at all levels of the organization.

Contact Information
Sue Cook, Pres. Think Customer
580 Las Alturas Road
Santa Barbara, CA 93103
http://www.thinkcustomer.org
805-899-4844 or 800-572-2273
suecook@ix.netcom.com