 | "You can have the world's greatest product, backed up by the most magnificent business plan . . . but if your people - from the telephone operator to the CEO - aren't turned on, and your customers aren't turned on, forget it. It's all over. Period."
- From the Foreword by Tom Peters
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About Turned On
Back to Top Business today is alarmingly out of balance - too many organizations only focus on short-term financial results. Meanwhile, employee apathy and customer indifference sabotages any chance of enduring success.
Turned On organizations are relentless on the bottom line, but balance that intensity with equal obsession for inspired people and enthusiastic customers. Consequently, they radiate passion, energy and an aura of perpetual success. Their people love coming to work. Customers rave about their latest experience. Profits soar. Go behind the scenes of these Turned On organizations - phenomenal companies like Intel, Levi Strauss & Co., USAA and Charles Schwab & Co., that increased profits a stunning 600 percent in the last five years, as well as cutting-edge hospitals and inner-city communities.
Authors Dow and Cook reveal Eight Vital Insights to turn on your organization. Vivid stories capture the wisdom of real people - CEO's, managers, front line workers and even customers. Jargon-free ideas and hands-on exercises move you quickly from Insight to Action. Turned On offers the vision for the future, the map to lead you there and the inspiration to keep you going. Get Turned On!
Why you should get Turned On...
Back to Top "300 percent revenue increases and 600 percent profit jumps in just five years! Unless your business is already achieving these results, you should read Turned On."
- Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive
"Turned On captures the passion and energy of people who thrive on making things better every day for their customers, organizations and themselves."
- Ken Blanchard, Chairman, Blanchard Training and Development, co-author of Raving Fans and The One Minute Manager
"Turned On is inspirational, yet practical wisdom at its best! You will never go back to doing the same things the same old way again."
- Earl Graves, publisher and CEO, Black Enterprise magazine
"...a wonderful mix of ideas and emotions with lots of little stories that get you to think! This is more than a book - it's a handbook to help you profoundly shape your organization's future."
- Joel Barker, author of Paradigms: The Business of Discovering Your Future
"A brilliant testimonial that shines the light on the importance of a balanced focus on customers, people and financial performance."
- Jack McMillan, board director, Nordstrom, Inc.
"Turned On offers timeless wisdom that is fun, inspirational and immediately available to your organization. It not only shows where to go, but how to get there."
- Lou Holtz, head football coach, University of Notre Dame
"The people are incredible and lessons unforgettable. The checklists are invaluable tools to make your vision a reality. You'll find yourself marking up pages to share with associates."
- Debbi Fields, founder, Mrs. Fields Cookies
"A handbook for learning and unlearning our beliefs about people and business. You will either say 'finally somebody said it' or you will seriously question your assumptions about the path to success."
- Rich Teerlink, president and CEO, Harley-Davidson, Inc.
"This book is about winners -- business people who achieve phenomenal results by truly caring about employees and serving customers. The Insight to Action checklists will help you do the same."
- Dave Liniger, chairman, RE/Max International, Inc.
"Turned On is a valuable survival guide to succeeding in today's highly competitive marketplace. It provides a framework for action to differentiate yourself and build customer preference."
- Brenda Barnes, COO, Pepsi-Cola Company
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